How to Build a Powerful Personal Brand in the Attention Economy
How do you break through the noisy attention economy and get the right people to take notice? Seize the initiative. In today’s world, in which worldwide distribution of content across the internet is largely free, the biggest personal brands are being built by going directly to the people. That’s as true for artists breaking through on TikTok as it is for lawyers growing a following on LinkedIn. In yesterday’s world, publishers held the power. If you wanted to write a book, publish an article, get on the radio, have your face appear on video or get a record deal, you needed to scrape, grind and pray that you got discovered. Otherwise, you’d be a starving artist toiling in obscurity. Today, you can share your talent