A study by the American Marketing Association study shows that live chat can increase conversions by at least 40 percent and that the typical ROI rate from paid live chat websites is about 305%. The same report states that customers that use live chat are three times more likely to make purchases versus those who don’t.
These numbers make ONE thing clear: Live chat is effective in generating leads and making sales.
You may not like Live chat, but to help you get a better understanding of how much customers appreciate access to live chat, consider the eDigital Customer Service Benchmark survey of 2014 consumers that found that live chat had the highest customer satisfaction levels at 73%, as compared to 61% for email support and only 44% for traditional phone support.
You spend a lot driving online prospects to your website. Don’t let them leave without knowing who they are.
Website visitors are customers waiting to talk to you. Reach out to them through live chat.
Most websites convert less than 3%-5% of their visitors to sales. Don’t let yours be one of them.
With live chat enabled on your website, we’ll instantly engage your visitors. In addition, we qualify prospects to ensure they’re in search of legal services and a good fit with your law practice. Live chat is a familiar channel that website visitors. When they’re not interested in picking up the phone or submitting a form, chat service offers a convenient alternative. This interaction is invaluable in gaining new leads and new clients for your law firm, especially outside of your regular schedule.
Prospects looking for a lawyer online will visit several websites. Your law firm marketing will get them there. But online marketing does not guarantee a conversion. In a competitive space, the law firm that is quickest to engage and able to turn a passive visitor into a consultation will often win their business. This is the quintessential application of live chat. A trained live chat agent responding in a timely manner provides a high-quality customer service experience to each visitor. Even after office hours!
We route your chats to agents who are trained to handle your prospects. Their primary goal is to convert visitors into leads. Training ensures they’re able to route customer support requests to the correct destination. But we won’t ever provide guidance or opinions over live chat. Because of this, you never have to worry about your potential clients receiving answers that you or your office staff wouldn’t give. You can even customize interactions by tailoring your law firm’s questions, answers and/or messages.