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Why should you use Video Marketing in your law firm?

Video marketing increases SEO and converts more sales. 31% marketers include video to enhance SEO. Video increases page quality and time spent on websites, which results in a boost to search engines. More than 60% marketers believe that their customer acquisition costs have risen. 83% of video marketers believe that video helps them to generate leads. Video has changed the way businesses market and customers shop. It’s revolutionized how salespeople communicate with prospects and how service departments delight customers. Video is extremely useful in the entire flywheel, not only to increase brand awareness. Salespeople can use video to increase customer engagement throughout the whole buying process. Salespeople can also use backend analytics to help them identify and prioritize unresponsive leads. Mobile users are attracted to

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Bard Can’t Escape $3.3M Vein Filter Verdict

A Wisconsin federal judge on Wednesday upheld a $3.3 million verdict in favor of a woman who alleged that a vein filter made by C.R. Bard broke and a part became embedded in her heart, saying that the jury’s verdict was backed by evidence shown at trial. Last summer, a jury found C.R. Bard was liable for failing to warn doctors about the dangers of placing and taking out the removable Meridian filter in a verdict for Natalie Johnson, who had a Meridian filter implanted in 2013 as a preventive measure for varicose veins. A few days after surgery, a CT scan showed that the filter had migrated into the membrane surrounding Johnson’s heart. While most of the filter was removed, a part remained embedded

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Best Practices Law Firm Telephone Etiquette

Once someone contacts your law firm, everything — from the receptionist’s demeanor to the conference room decor — can affect whether that person will sign on as a client. So does your practice project a welcoming image or are you sending a different message to prospective clients? Until new clients sign on that dotted line, they are looking for reasons why your law firm is — or is not — the right fit. Some things you can’t control (your location or area of expertise, for example). But why let the things you can control trip up your efforts to get new clients? In all situations, one thing is critical: You don’t waste clients’ time. That includes telephone etiquette. Best Practices for Telephone Etiquette As a society, we have

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Five Benefits of Launching a Law Firm Website 

Sooner or later, every lawyer in solo or small firm practice asks themselves whether they should create a law firm website — or how long they can put it off. Given all the unknowns — cost, scope, disruption — they may wonder whether launching a law firm website is really necessary, especially if they already have a robust digital presence. Maybe you have started by claiming a free Google business profile for your law firm and using social media to connect with potential clients. According to the ABA 2021 Legal Technology Survey, 86% of law firms use social networks for online marketing, with LinkedIn being the most popular choice. Add to that the numerous legal directories, apps and internet forums, and there is no shortage of

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Attorneys Get $71M In Fees For $1B Surfside Settlement Work

The judge overseeing the consolidated litigation over the collapse of the Champlain Towers South condominium in Surfside, Florida, approved about $71 million in attorney fees on Monday for class counsel who secured a global settlement of more than $1 billion for the victims. In a hearing, Miami-Dade Circuit Judge Michael Hanzman said he would award $65 million in attorney fees for work by counsel in bringing the case to a close about a year after the collapse of the beachfront condominium tower on June 24, which killed 98 people. Miami-Dade Circuit Judge Michael Hanzman said the attorney fees make up between 6% and 7% of the total $1.2 billion recovery obtained for victims of the collapse at Champlain Towers South. (AP Photo/Lynne Sladky, File) He added $6.5

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Marketing requires everyone to get involved!

Clients must understand the value of the legal department to be successful as in-house counsel. Corporate personnel have the same options as clients of private law firms when it comes to who to contact for legal advice. These are the three choices available to them. 1. “I’ll figure it out myself” It is possible that corporate employees are not encouraged to contact their legal departments in any number of ways. They might have done their research online and found the answer they were looking for. They might not be able to appreciate the complexity of this issue. They may be in a rush. They might be in a hurry to get the issue resolved. They see time constraints as a barrier to hiring the legal department so they will rely on

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