Video marketing increases SEO and converts more sales. 31% marketers include video to enhance SEO. Video increases page quality and time spent on websites, which results in a boost to search engines. More than 60% marketers believe that their customer acquisition costs have risen. 83% of video marketers believe that video helps them to generate… Continue reading Why should you use Video Marketing in your law firm?
A Wisconsin federal judge on Wednesday upheld a $3.3 million verdict in favor of a woman who alleged that a vein filter made by C.R. Bard broke and a part became embedded in her heart, saying that the jury’s verdict was backed by evidence shown at trial. Last summer, a jury found C.R. Bard was… Continue reading Bard Can’t Escape $3.3M Vein Filter Verdict
Once someone contacts your law firm, everything — from the receptionist’s demeanor to the conference room decor — can affect whether that person will sign on as a client. So does your practice project a welcoming image or are you sending a different message to prospective clients? Until new clients sign on that dotted line, they… Continue reading Best Practices Law Firm Telephone Etiquette
Sooner or later, every lawyer in solo or small firm practice asks themselves whether they should create a law firm website — or how long they can put it off. Given all the unknowns — cost, scope, disruption — they may wonder whether launching a law firm website is really necessary, especially if they already… Continue reading Five Benefits of Launching a Law Firm Website
The judge overseeing the consolidated litigation over the collapse of the Champlain Towers South condominium in Surfside, Florida, approved about $71 million in attorney fees on Monday for class counsel who secured a global settlement of more than $1 billion for the victims. In a hearing, Miami-Dade Circuit Judge Michael Hanzman said he would award $65… Continue reading Attorneys Get $71M In Fees For $1B Surfside Settlement Work
Clients must understand the value of the legal department to be successful as in-house counsel. Corporate personnel have the same options as clients of private law firms when it comes to who to contact for legal advice. These are the three choices available to them. 1. “I’ll figure it out myself” It is possible that corporate employees… Continue reading Marketing requires everyone to get involved!
After researching trends in lawyer billing rates, you have decided to increase your rates . It can be uncomfortable. We may be reluctant to charge the value we really are worth or feel guilty about raising rates for our long-term clients. While we may have difficulty serving clients in high-rent markets like New York and San Francisco, it… Continue reading Communication with clients: How to explain a rise in your rates
LinkedIn Profile News – How To Stand Out in Four Simple Steps This is how to update your LinkedIn profile. Your business relies on virtual connections so a dull profile won’t cut it. Many professionals dismiss LinkedIn as a “boring” social network. They simply put a photo of themselves on their profiles and a nondescriptive… Continue reading How to “Stand Out” in your LinkedIn Profile
In the past, lawyers and law firms relied on referrals and word-of-mouth marketing to bring in new clients. Today, this is not the case. Google is a powerful tool that can help your law firm succeed. You should maximize the power and reach of Google lawyer reviews. Learn how online reviews can play a part… Continue reading Reviews Best Practices
Sven Raphael Schneider, the founder of the hugely popular Gentleman’s Gazette blog, is a true menswear aficionado. Since lockdown shouldn’t mean your style has to suffer, we asked him for his advice on how to look good on Zoom. Lucky us, he’s agreed to share his dress code for men on camera. Ah, Zoom. Love… Continue reading Men’s Attire: A Gentleman’s Guide for How to Look Good on Zoom