Reviews can be a negative thing for small businesses. A great review can boost your business. Negative reviews can cause customers to leave and damage your business’ reputation. While disgruntled customers can be possible, and some reviews may be negative, most reviews are positive. They can help you expand your business. 7 Benefits of Online Reviews In today’s digital… Continue reading Online Review Benefits
Category: Legal Marketing Insights
Why should you use Video Marketing in your law firm?
Video marketing increases SEO and converts more sales. 31% marketers include video to enhance SEO. Video increases page quality and time spent on websites, which results in a boost to search engines. More than 60% marketers believe that their customer acquisition costs have risen. 83% of video marketers believe that video helps them to generate… Continue reading Why should you use Video Marketing in your law firm?
Best Practices Law Firm Telephone Etiquette
Once someone contacts your law firm, everything — from the receptionist’s demeanor to the conference room decor — can affect whether that person will sign on as a client. So does your practice project a welcoming image or are you sending a different message to prospective clients? Until new clients sign on that dotted line, they… Continue reading Best Practices Law Firm Telephone Etiquette
Five Benefits of Launching a Law Firm Website
Sooner or later, every lawyer in solo or small firm practice asks themselves whether they should create a law firm website — or how long they can put it off. Given all the unknowns — cost, scope, disruption — they may wonder whether launching a law firm website is really necessary, especially if they already… Continue reading Five Benefits of Launching a Law Firm Website
How to “Stand Out” in your LinkedIn Profile
LinkedIn Profile News – How To Stand Out in Four Simple Steps This is how to update your LinkedIn profile. Your business relies on virtual connections so a dull profile won’t cut it. Many professionals dismiss LinkedIn as a “boring” social network. They simply put a photo of themselves on their profiles and a nondescriptive… Continue reading How to “Stand Out” in your LinkedIn Profile
Reviews Best Practices
In the past, lawyers and law firms relied on referrals and word-of-mouth marketing to bring in new clients. Today, this is not the case. Google is a powerful tool that can help your law firm succeed. You should maximize the power and reach of Google lawyer reviews. Learn how online reviews can play a part… Continue reading Reviews Best Practices
How to be a Top Lawyer
Five Things You Need to Become a Top Lawyer 1. Research skills. You are dead in the water in healthcare law if you aren’t on top of the latest regulation or pronouncement in whatever jurisdiction you are dealing with. The ground is constantly shifting. I’ve picked up more than a few clients because their last… Continue reading How to be a Top Lawyer
Want to Use Referrals to Build Your Practice? Focus on 3 Types of Relationships
Building a sustainable law practice that depends solely on referrals isn’t easy. It takes years of cultivating relationships and requires that you set a clear purpose for your firm, provide outstanding client service and show your appreciation for every referral that comes your way. Stopping the Big Google Ads Spend My road to building a… Continue reading Want to Use Referrals to Build Your Practice? Focus on 3 Types of Relationships
How to Build a Powerful Personal Brand in the Attention Economy
How do you break through the noisy attention economy and get the right people to take notice? Seize the initiative. In today’s world, in which worldwide distribution of content across the internet is largely free, the biggest personal brands are being built by going directly to the people. That’s as true for artists breaking through… Continue reading How to Build a Powerful Personal Brand in the Attention Economy
The Best Interview Question and Answer
Lots of articles teach interviewees how to manage an interview, what questions the interviewee can expect, and the glib answer that is supposed to show off the interviewee in the best light. One of the problems with the interview process is that, indeed, these questions are the ones prospective employers are asking and interviewees are… Continue reading The Best Interview Question and Answer