Ways to keep working on long-term marketing goals even when your plate is full. Now that we’re coming out of the pandemic, many lawyers are slammed. During my coaching calls, I often hear things like, “I was too busy to do much last month,” “It’s just a really crazy time for me” or “I couldn’t… Continue reading Marketing When You’re Too Busy for Marketing
Day: March 9, 2022
Tricks for Reading Documents in Microsoft Word
At this stage of your career, you might think reading documents is a baseline skill you’ve mastered just fine, thanks. But, whether you realize it or not, you probably spend more time reading documents in Microsoft Word than actually drafting them — especially if you have gone paperless. Since all that onscreen reading can exhaust… Continue reading Tricks for Reading Documents in Microsoft Word
Storytelling: Your Most Powerful Connection to New Clients
Storytelling is powerful. There are few things people love more than a good story. Stories inspire; they can evoke powerful emotions and unleash our imaginations. Great Marketers understand the power of storytelling. Great marketers use storytelling as a tactic to build their businesses. In the legal world, this means developing a narrative around your firm… Continue reading Storytelling: Your Most Powerful Connection to New Clients
How to Rank Your LinkedIn Page on Google
Beyond its effective networking capabilities, LinkedIn is a potent search engine that can drive targeted traffic right to your profile, improve your SEO and help you get ranked on Google. If you have not seen your LinkedIn page rank on Google, perhaps it is time to transform your LinkedIn page into a lead-generating, rank-boosting marketing… Continue reading How to Rank Your LinkedIn Page on Google
How to Say ‘No’ When ‘No’ Is What You Want to Say
Do a good job of saying “no” to things you don’t want, and you’ll get more chances to say “yes” to things you do want. Try these tips. Who knows why we do it, but most of us tend to say “yes” to things when we ought to say “no.” You know the drill: Can… Continue reading How to Say ‘No’ When ‘No’ Is What You Want to Say
Escaping the Overworked and Overwhelmed Cycle
We’ve all been there: Working long hours on numerous matters, we feel we can never catch up, much less get ahead. In the legal industry, this is often the norm. But is the norm actually a “normal” amount of work? In this COVID-19 environment, and amid the “Great Resignation,” lawyers and staff who remain in… Continue reading Escaping the Overworked and Overwhelmed Cycle
The Future of Law Firms: How Legal Tech Is Modernizing Traditional Practice
By embracing legal tech, firms are stepping into the future and preserving the integrity and success of their practices. As another wave of COVID-19 ravages the U.S., forcing at-home work to extend even further, the legal industry continues to feel the disruption. As in any industry that relies on collaboration, communication and transparency, the pandemic… Continue reading The Future of Law Firms: How Legal Tech Is Modernizing Traditional Practice
How to Prioritize When Everything Is Urgent and Important
Facing a busier than ever week ahead? Use these steps to figure out how to prioritize when you are overwhelmed. Here’s my week: I have three transactions closing on Friday and I need to work on them all right now. One is not more important than the other. I have two articles due today by… Continue reading How to Prioritize When Everything Is Urgent and Important
Better Presentations: How to Stop ‘Rough-Drafting’ and Learn to Speak with Precision
Why is it that so many lawyer presentations suffer from “hanging fragmentitis”? Here’s how to stop yourself from constantly editing, restarting and revising out loud. When we speak, why do we so often fail to finish our sentences? Linguists must know the answer to this question, but I am at a loss. All I’m sure… Continue reading Better Presentations: How to Stop ‘Rough-Drafting’ and Learn to Speak with Precision
Thought Leadership Marketing: Write for Someone, Not Everyone
With so much change and so many unanswered questions, there’s never been a better time to stand out through your thought leadership. Writing and publishing content often feels like tossing a needle into the internet haystack. That’s challenging enough. But if all you’re doing is recycling the same old ideas, and trying to make them… Continue reading Thought Leadership Marketing: Write for Someone, Not Everyone