Video testimonials are preferred by 79% of the people to find about the company or service.
2 out of 3 people would hire a lawyer after watching a testimonial video.
47% of people prefer testimonial videos because they help to visualize the legal experience of past clients.
According to research by B2B Content Marketing Trends Report, customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89% and 88%, respectively, of B2B marketers. So when you combine testimonials with a powerful tool such as video, your customers will be eager to learn more.
Here are 3 reasons why video testimonials help drive business success:
1. Video testimonials help convey your overall brand message
Your audience consists of visual learners. In this case, video testimonial can transfer the right message more effectively than any other tool. This is because it enables you to watch someone’s facial expression and body language. Moreover, customer testimonial videos have a great advantage in establishing brand authenticity and have a stronger power of persuasion than written words. The customers behind your testimonials are your biggest fans. Consequently, they know the perfect way to convey the positive image you want your company to have in the eyes of your viewer.
2. Video testimonials increase trust and incentive
Even 88% of consumers say that they trust online reviews as much as personal recommendations. Still, many questions if these reviews are authentic. In this case, with video testimonials, you can avoid skepticism and increase the quality of your review. When customers record a testimonial for you, they are putting their reputation on the line. And no customer wants to put their face and name on a business that doesn’t live up to what they have to say. Thus, potential customers are more likely to establish trust by watching real customers say real things.
3. Video testimonials drive sales and generate new leads
Even 90% of respondents claimed that positive online reviews influenced buying decisions. There is much more credibility in the words of other unbiased people than in your own words of self-promotion, and this is why it is easier for potential customers to get hooked.
1. Videos Trigger Emotions
Text is sterile and unemotional, but videos evoke emotions. It gets through the viewer’s heart right away.
When a customer is visibly thankful or happy because of the legal services you have provided, potential customers will feel it too.
Video testimonials evoke your customers emotionally.
2. Video Has a Higher Retention Rate Than Text
3. People Prefer Video
Most of the time customers prefer video over text. 59% of the executives would prefer to watch a video than reading text and so would your potential clients.
Video testimonials were preferable by 56% of the people.
Including the word “video” in the subject line of an email has increased open rates by 19%. CTR jumped to 65% and unsubscribes went down by 26%.
4. Videos Get Shared
Testimonial marketing Conversion Rates
- If the review volume is increased, then the conversion rates are also increased. 50 or more reviews per law firm give a 4.6% increase in conversion rates.
- If five consumer testimonials are displayed, conversion rates could increase by 270%.
- Social proof statistics state that testimonials can increase conversion rates by 34% on sales pages.
Testimonial marketing CTR
Online marketers are yearning to improve their CTR by focusing on reviews and testimonials.
In a study conducted via Google, Improving ratings of the reviews from 3 to 5 stars can also increase clicks on Google up to 25%. A 5-star rating-boosting search has a CTR of 28%.
Testimonials tips and benefits
Testimonials will aid the consumers to convince them and help potential clients make a choice in choosing a law firm.
Here are the benefits of using testimonials.